I find it amusing, and somewhat disturbing, that our society seems to import all the most profitable ideas, and most of the time all the worst as well, from the Western countries first, while those more needed, but less profitable come a decade or so later, if ever. The same thing is with ads. Since our great revolution and opening towards democracy, ads, commercials, and everything around them has evolved beyond our imagination. Back in the days when I was a child, products were rarely advertised. And why would they be? You had one or two brands of everything, and statistically half the nation would be one brand and the other half the other. I remember, even though I was very young at the time, that there were no commercials during the movie on the television. Only before and after. My grandfather had an aftershave with boring and rather ugly label - yellow background with red name imprinted on it.